Contemporary and gritty: the pay off "Lady POP Show" immediately qualifies the creative trend of the collection, inspired by the universe of everyday life: advertising, art, comics, cinema, music, and it develops into five themes linked to the multiplicity of women's world.
Every theme, except the fifth, is characterized by the presence of a "pop" pet, which can be, ironically, considered its signature.
A funny and exhausted Tower of London crow wearing a Beefeater uniform represents the first theme, "Brit Pop", that brings together elements of the British pop-rock of the 1970s and 1980s with its multiple facets: English, Scottish and Irish.
The idea is that of representing a determined and gritty woman who will not give up her most romantic streak, who loves to wear black and grey matched with navy blue and peacock green and tiny dark red details. The most important materials are leather, cotton fabrics that are garment-dyed using dirty-oil treatment, twills, satins and yarn-dyed wool-blend fabrics with checkers and micro-patterns. Blue and black denims in various washes are the rule for pants, blazers and waistcoats.
Creponnes, glossy satins, georgettes, textured fabrics in cotton and viscose for the shirts. Melange jerseys with naps, double mesh matched with wool-blend narrow ribs for the tops. Plain and yarn-dyed woollen cloths, as well as nylon matched with cordura for the outerwear.
The second theme, symbolized by a seal pup, is called "Preppy Pop" and interprets women's most intimate, sweet, sophisticated character with details that seem to be taken from the bedroom of a student of good family in Paris. In this kind of collégial parisienne-style, colours like white, powder pink and warm anthracite are used in wool-blend flannels as well as in plain-colour and Milan-stitch print cottons. Denims are black also in the polka-dot version. Angora-wool blends and degradeé hues of soft white and warm anthracite for knitwear. Textured
viscose and cotton blends, print and plain satins and georgettes, plain and print stretch-poplins for tops
and shirts. Velour cloths and down nylon for the outerwear.
The third theme, characterized by a teddy bear holding two plastic water-guns is called "Combat Pop": an ironic and sophisticated military style for a metropolitan girl, who is sympathetic to the great peace and environmental issues, without being a revolutionary: a world traveller who always feels at ease travelling around the world. Her cities are New York, Stockholm and Amsterdam, where she camouflages herself thanks to a palette of camouflage-colours, going from khaki to military green to aubergine. Fabrics range from garment-dyed cottons to melange-wool blends for pants, to the print stretch cotton satin of t-shirts and the nylon of down jackets.
The fourth theme is "Piggy Pop" and is symbolized by a Cupid-piggy equipped with bow and arrows, addressing a global girl who loves to wear denim apparel, first and foremost jeans. So, go-ahead with items of various hues of blue (due to the fabric wash) including china blue, violet and a fuchsia that won't go unnoticed. Pants in stretch denim come in blue as well as coated black. The 30/1 jersey t-shirt is available in different fits and arm-lengths; knitwear is knit in wool blend; shirts are in stretch poplin, glossy print satin and creponne.
The fifth theme is the only one without a reference symbol, however it is very important for the collection, since it is characterized by impeccably tailored outfits with a cocktail-party look, that are always present in the Amy Gee collections and in the brand's DNA.
Its name is Black Diamond and it is meant to refer to the boys and girls of good family belonging to the up-and-coming black middle classes in South Africa. The nuances we come across are once again emblematic of the brand: optic white, black and cherry red; whereas the fabrics, ranging from twills to calendared wool-blend and cotton satins, are made more sophisticated by a lining with off-white polka dots on a black background.