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10/01/2012 - The journalists Federica Masolin and Giulia Mizzoni wore AMY GEE for the conduct of “Euro calcio show” (Sky Sport Uno, Channel 201)

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news

All 2011 2010 2009
10/01/2012

10/01/2012

The journalists Federica Masolin and Giulia Mizzoni wore AMY GEE for the conduct of “Euro calcio show” (Sky Sport Uno, Channel 201)

09/01/2012

09/01/2012

New Editorial on IN TOUCH.

05/01/2012

05/01/2012

New Editorial on VISTO.

04/01/2012

04/01/2012

New Editorial on TU STYLE.

19/12/2011

19/12/2011

New Editorial on TU STYLE.

18/12/2011

18/12/2011

New Editorial on Cronaca Qui.

16/12/2011

16/12/2011

New Editorial on ASM.

15/12/2011

15/12/2011

New Editorial on Semana.

14/12/2011

14/12/2011

New Editorial on GLOSS.

13/12/2011

13/12/2011

Volley World Cup presenter Federica Lodi (sky sport Uno, channel 201) has worn AMY GEE.

12/12/2011

12/12/2011

New Editorial on Semana.

11/12/2011

11/12/2011

New Editorial on XL Semanal.

02/12/2011

02/12/2011

New Editorial on KULT.

30/11/2011

30/11/2011

New Editorial on BQ Magazine.

25/11/2011

25/11/2011

New Editorial on Cosmopolitan.

24/11/2011

24/11/2011

New Editorial on CUORE ES.

14/11/2011

14/11/2011

A success Amy Gee Fall/Winter 2011 collection in Spain. Here are the editorial reports: Glamour, Vogue, Elle, and others.

10/11/2011

10/11/2011

New Editorial on donnaclick.it.

09/11/2011

09/11/2011

New Editorial on tuttogratis.it.

02/11/2011

02/11/2011

New Editorial on KULT.

14/10/2011

14/10/2011

New Editorial on DONNA MODERNA.

30/09/2011

30/09/2011

New Editorial on DONNA MODERNA.

27/09/2011

27/09/2011

New Editorial on SILHUETTE.

26/09/2011

26/09/2011

New Editorial on GLAMOUR.

23/09/2011

23/09/2011

New Editorial on OGGI.

06/09/2011

06/09/2011

New Editorial on GLAMOUR.

05/09/2011

05/09/2011

New Editorial on FASHION.

02/09/2011

02/09/2011

AMY GEE: THE RETAIL PROJECT STARTS!
Next September, as scheduled, Amy Gee will open two new Stores. 2nd September in Italy at commercial park “ I Portali” in San Giovanni la Punta (CT). 8th September in Spain at shopping centre “El Nerviόn plaza” in Seville. You will have the possibility to check out a preview of our entire Fall/Winter 2011/2012 collection.

02/09/2011

02/09/2011

Here is "the Brandery" report of our catwalk in Barcelona.

01/09/2011

01/09/2011

New Editorial on GLAMOUR.

29/08/2011

29/08/2011

New Editorial on PLAYBOY.

18/07/2011

18/07/2011

After the collaborations with "Saturday Night Live", "Striscia La Notizia", "Paperissima Sprint" and more others, Amy Gee is present in the offices of "Camera Cafè". Don't miss the new Season!!!

13/07/2011

13/07/2011

Amy Gee fashion show at the Brandery in Barcelona from the 13th of July to the 15th of July.

11/07/2011

11/07/2011

Beginning of the collaboration between Apple and Amy Gee! Good news for Apple users: now you can download are new application for iPad and iPhone too.

07/07/2011

07/07/2011

New Editorial on BMM.

01/07/2011

01/07/2011

New Editorial on MADE.

28/06/2011

28/06/2011

Laura e Silvia Squizzato from Mezzogiorno in Famiglia wears Amy Gee to the nastri d'argento in Taormina.

28/06/2011

28/06/2011

New editorial on FREEK.

26/06/2011

26/06/2011

New Editorial on GLAMOUR.

14/06/2011

14/06/2011

Pambianco, one of the most important Magazine, in june (Speciale Pitti Uomo 2011), interviview our Marketing Director Dott. Luigi Cozzolino.

10/06/2011

10/06/2011

New Editorial on Ragazza Moderna!

21/05/2011

21/05/2011

New Editorial on Gioia!

21/05/2011

21/05/2011

New Editorial on OGGI!

20/05/2011

20/05/2011

New Editorial on TopGirl!

27/04/2011

27/04/2011

New Editorial in May’s Glamour.

20/04/2011

20/04/2011

DONNA MODERNA speaks about us!

17/04/2011

17/04/2011

Le veline di STRISCIA LA NOTIZIA, in onda tutti i giorni alle ore 21.00 su Canale 5, vestiranno Amy Gee nelle puntate e negli spot promozionali dal 18 al 23 Aprile.

15/04/2011

15/04/2011

SPIO.IT Parla della nuova collezione AmyGee!

13/04/2011

13/04/2011

YOUNG 18, una delle riviste più amate dai teenagers, nel numero di Aprile parla di noi.

28/03/2011

28/03/2011

ModaOnLine speak about us!

28/03/2011

28/03/2011

New Editorial in April's Glamour.

22/03/2011

22/03/2011

360Com interviews our Marketing Director Luigi Cozzolino.

16/03/2011

16/03/2011

New cooperation with the television world. A Saturday Night Live on air on Italia 1, Ainett Stephens and other dress Amy Gee.

15/03/2011

15/03/2011

Zelig cooperation goes on. Katia and Valeria wear Amy Gee.

12/03/2011

12/03/2011

New editorial in March’s Cosmopolitan.!!

04/03/2011

04/03/2011

AMY GEE AT FASHION WEEK Watch the video report and photos of the event/performance held at the Hotel Boscolo Exedra during Milan's Fashion Week. Link To The Gallery!!!

03/03/2011

03/03/2011

READ US A season rich of editorial and advertising pages, through all of Europe: GLAMOUR, ELLE, VOGUE, KULT, POSH, FREEK, REVE, ZERO, MADAME FIGARO, HARPER'S BAZAR, and much more.

02/03/2011

02/03/2011

OUTDDOR COMMUNICATION To promote Spring/Summer 2011 collection, we still rely on outdoors communication. For about two months, in rotation in: Italy, Spain, Portugal, Benelux.

01/03/2011

01/03/2011

A REAL MAGAZINE ALL FOR US! Still carries on, the solid cooperation with Freek Magazine that, like every season dedicates us an entire number. Marchís release includes cover, editorials, news, reports, and much more!

28/02/2011

28/02/2011

On march's Glamour, advertising and editorial pages. Come and look for us!

24/02/2011

24/02/2011

Fashion Magazine of February talks about us!

23/02/2011

23/02/2011

Dinner Party! 25th of February 2011, Amy Gee presents a preview of the Fall/Winter 2011/2012!We look forward to see you at Hotel Boscolo Exedra, Milan, in C.so Matteotti 4/6, at 6.30 pm. Don't miss it!

22/02/2011

22/02/2011

Raffaella Zardo wears Amy Gee! Follow Sipario's series, on air on Rete4, from monday to friday at 7.25pm, and discover the new collection!

18/02/2011

18/02/2011

Now you can download our new application for iPad and soon for iPhone too. Discover it now!

17/02/2011

17/02/2011

The advertisement of the new Amy Gee Spring/Summer 2011 collection will be on air on the video-wall of COIN in Milan, in P.zza 5 giornate untile the 6th of March! have a look!

16/02/2011

16/02/2011

Amy Gee in "KULT magazine" of February 2011, italian fashion, art and design magazine.

15/02/2011

15/02/2011

Discover Amy Gee in the "Speciale Russia" fashion magazine, the weekly italian fashion magazine!

24/01/2011

24/01/2011

Still affirmed presence among the trendy brands on GLAMOUR Fashion Parade. Look for us in the first pages of the February issue!

21/01/2011

21/01/2011

Valentina Correani presents "MTV hit list Italia, she wears Amy Gee. On air between saturday 22 and monday 24 january 2011

20/01/2011

20/01/2011

During Friday 21 january 2011 episode, Zelig wears Amy Gee. A preview to discover some of the new collection items.

18/01/2011

18/01/2011

Higher and more distributed!! Amy Gee is in the following nations: Italy, Spain, Portugal, Belgium, England, France, Switzerland, Greece, Cyprus and Russia.

10/01/2011

10/01/2011

Several distribution places of promotional materials about “Amy Gee Spring/Summer 2011”, in collaboration with the editions PEM and BMM, will be at "Pitti Uomo 79", taking place, as every year, in Fortezza da Basso (Florence) from 11 to 14 January 2011

08/01/2011

08/01/2011

For informations about stores, showrooms and distribution, write us at infoshop@amygee.it

22/12/2010

22/12/2010

This month too, like for whole season, Amy Gee is on Glamour with its editorial.

07/12/2010

07/12/2010

New Amy Gee editorial on " Freek Magazine "!!

28/11/2010

28/11/2010

Amy Gee consolidates its partnership with Glamour: after Fashion Parade, on Christmas day it is on the Christmas Parade too, confirming the collaboration with the magazine.

25/11/2010

25/11/2010

Amy Gee chose, for the promotion of Fall/winter 2010 collection, important magazines like Glamour, Elle, Vogue, Kult, Posh, Freek, Zero, Madame Figaro, Harper's bazar.

25/11/2010

25/11/2010

" Amy Gee Night ", a special event in collaboration with Posillipo Theatre of Naples, with a very special guest: Dj Falcon from Daft Punk!!

12/09/2010

12/09/2010

As for every season, "Freek magazine issue is coming out, edited by “ Pem editions” and fully branded Amy Gee, with news, fashion editorials, interviews and reports. You can find it in all our stores, in stores that sell our brand and in the magazine distribution places.

12/09/2010

12/09/2010

Amy Gee, will be released with 9000 medium and large format advertising systems. The collection Fall / Winter 2010 will be distributed in several European countries!

09/03/2010

09/03/2010

The billposting campaign Amy Gee "Spring / Summer" 2010, provides about 7500 advertising installations, spread over 150 Italian countries. From this year, we will present not only on all the "Big Cities" but also in all the provinces of greatest importance.

04/03/2010

04/03/2010

From February to May you can find us on Glamour [Italy].

02/03/2010

02/03/2010

From now on tour to Italy, "Freek", one of the most popular italian "free magazine",entirely "branded" Amy Gee.

01/03/2010

01/03/2010

On Vogue Collections Spain.

28/02/2010

28/02/2010

Ready to present the new collection in Spain. In March you found us on Glamor and Elle.

26/02/2010

26/02/2010

We will be on "> bmm" for the entire season s/s 2010 with double advertising pages, news, editorials and interviews.

25/02/2010

25/02/2010

In March look for us on Zero!

09/02/2010

09/02/2010

Today, "Pomeriggio cinque," known program conducted by Barbara D'Urso and broadcast on "Channel 5", there will be a special dedication to our parade.

08/02/2010

08/02/2010

A little gossip about our parade…

12/01/2010

12/01/2010

Amy Gee anticipates the Milan fashion week with the first parade on February 7 to “First Floor” in Missori Square.

28/12/2009

28/12/2009

In January 2010 you can find us on Glamor.

26/12/2009

26/12/2009

Amy Gee on Channel 5, from December 27 to January 2 from 15.30 to 19.30. Our clothes within different telepromotions.

22/12/2009

22/12/2009

In the end of January, our show-room will open in Milan. Via Premuda 46 Milano.

20/12/2009

20/12/2009

Amy Gee goes to Europe with Spring/Summer 2010 collection.

10/12/2009

10/12/2009

Never change the winning team: We just finished the photographic sessions for Amy Gee spring summer 2010 collection, you can see it in 1 week. The heroine was what we might call our model Marina Dociatti; Photo by Giovanni Aponte.

01/12/2009

01/12/2009

Amy Gee main sponsor di Kaleidoscope 05. Festival organized by Neapolis Festival and Freakout, it will be on December 18/19, 2009 at Duel:Beat of Naples.

29/11/2009

29/11/2009

Students calendar 2010 wears Amy Gee.

19/11/2009

19/11/2009

During the month of November and December you can find us in Zer Magazine, the most important Italian free press about music, night and culture.

30/09/2009

30/09/2009

At the beginning of October will open the 1st AMY GEE STORE. We wait for you in C.so Vittorio Emanuele n°40 - Nocera Inferiore [SA] Italy.

28/09/2009

28/09/2009

We are out in October on Glamour in different editorials. Freek interprets Amy Gee in October. Photo Andoni & Arantxa - Styling Annagloria Flores. Bmm of October talk about our adv enture.

06/09/2009

06/09/2009

Here are the 1st editorials. We are in some pages of Details, the supplement to the magazine Glamour in September.

26/06/2009

26/06/2009

From july to september we will be all around italy with dynamic and static communication including the following kind of installations.

15/06/2009

15/06/2009

The young and promising singer Irene Fornaciari presented at the young section of the 59° SanRemo Festival will wear Amy Gee during her next summer tour. www.irenefornaciari.it

10/06/2009

10/06/2009

We will be on BMM magazine - n°28 Pitti special number.

27/05/2009

27/05/2009

From june to september will be between the pages of Glamour magazine, look for us!

 
 

collections

Fall-winter 2011/2012 collection
 
 

mission

Creativity, style and communication
We are just at the beginning, but all tells us that we will make a long way. Creativity, style, communication, and organization: these are  our guarantess. Only  one  goal: to praise the image of a woman , aware of the time that sheis living. Amy gee interpretes the spirit, confirms th identity. Addressed to listen ofrequirements, dreams and projections, it is able to catch the message of a new generation full of hopes and to bring out their styles. In this line is that perfect balance of quality and price with a added value: the conteporary image that lets feel share of a new elite.  The luxury that mixed to the style of a each items changes into delicate glamour, it is immediately irresistible attraction. The communication is strong, dynamic, exciting, it will be the strenght of a sure winning brand, that in his DNA preserves strategies of a marketing and communication with International aspirations.

Press release


Fall-winter 2011/2012 collection

Contemporary and gritty: the pay off "Lady POP Show" immediately qualifies the creative trend of the collection, inspired by the universe of everyday life: advertising, art, comics, cinema, music, and it develops into five themes linked to the multiplicity of women's world.

Every theme, except the fifth, is characterized by the presence of a "pop" pet, which can be, ironically, considered its signature.

A funny and exhausted Tower of London crow wearing a Beefeater uniform represents the first theme, "Brit Pop", that brings together elements of the British pop-rock of the 1970s and 1980s with its multiple facets: English, Scottish and Irish.
The idea is that of representing a determined and gritty woman who will not give up her most romantic streak, who loves to wear black and grey matched with navy blue and peacock green and tiny dark red details. The most important materials are leather, cotton fabrics that are garment-dyed using dirty-oil treatment, twills, satins and yarn-dyed wool-blend fabrics with checkers and micro-patterns. Blue and black denims in various washes are the rule for pants, blazers and waistcoats.
Creponnes, glossy satins, georgettes, textured fabrics in cotton and viscose for the shirts. Melange jerseys with naps, double mesh matched with wool-blend narrow ribs for the tops. Plain and yarn-dyed woollen cloths, as well as nylon matched with cordura for the outerwear.

The second theme, symbolized by a seal pup, is called "Preppy Pop" and interprets women's most intimate, sweet, sophisticated character with details that seem to be taken from the bedroom of a student of good family in Paris. In this kind of collégial parisienne-style, colours like white, powder pink and warm anthracite are used in wool-blend flannels as well as in plain-colour and Milan-stitch print cottons. Denims are black also in the polka-dot version. Angora-wool blends and degradeé hues of soft white and warm anthracite for knitwear. Textured viscose and cotton blends, print and plain satins and georgettes, plain and print stretch-poplins for tops and shirts. Velour cloths and down nylon for the outerwear.

The third theme, characterized by a teddy bear holding two plastic water-guns is called "Combat Pop": an ironic and sophisticated military style for a metropolitan girl, who is sympathetic to the great peace and environmental issues, without being a revolutionary: a world traveller who always feels at ease travelling around the world. Her cities are New York, Stockholm and Amsterdam, where she camouflages herself thanks to a palette of camouflage-colours, going from khaki to military green to aubergine. Fabrics range from garment-dyed cottons to melange-wool blends for pants, to the print stretch cotton satin of t-shirts and the nylon of down jackets.

The fourth theme is "Piggy Pop" and is symbolized by a Cupid-piggy equipped with bow and arrows, addressing a global girl who loves to wear denim apparel, first and foremost jeans. So, go-ahead with items of various hues of blue (due to the fabric wash) including china blue, violet and a fuchsia that won't go unnoticed. Pants in stretch denim come in blue as well as coated black. The 30/1 jersey t-shirt is available in different fits and arm-lengths; knitwear is knit in wool blend; shirts are in stretch poplin, glossy print satin and creponne.

The fifth theme is the only one without a reference symbol, however it is very important for the collection, since it is characterized by impeccably tailored outfits with a cocktail-party look, that are always present in the Amy Gee collections and in the brand's DNA.
Its name is Black Diamond and it is meant to refer to the boys and girls of good family belonging to the up-and-coming black middle classes in South Africa. The nuances we come across are once again emblematic of the brand: optic white, black and cherry red; whereas the fabrics, ranging from twills to calendared wool-blend and cotton satins, are made more sophisticated by a lining with off-white polka dots on a black background.

 
 

press

Glamour, Kult, Freek, Vogue, Bmm, Zero, etc

Our editorial plan includes a six-month covering on the most important magazines best suited to our style and to our target. The strategy, in addition to single and multi-brand editorial and advertising tabulars, provides the branding of a free press (FREEK), with editorial about  an entire season, and  special inserts publications such as on Parade and Fashion Christmas Parade of GLAMOUR . For this season, we have selected the following magazine: GLAMOUR, Freek, KULT, REVE, Posh, Elle, Vogue, Harper's Bazaar, Madame Figaro, ZERO, BMM, etc.. Next news are coming during the season , find them in the page NEWS.
Find out all the editorial of AMYGEE in the section of EDITORIALS»


Glamour, Kult, Freek, Vogue, Bmm, Zero, etc Glamour, Kult, Freek, Vogue, Bmm, Zero, etc Glamour, Kult, Freek, Vogue, Bmm, Zero, etc Glamour, Kult, Freek, Vogue, Bmm, Zero, etc Glamour, Kult, Freek, Vogue, Bmm, Zero, etc Glamour, Kult, Freek, Vogue, Bmm, Zero, etc Glamour, Kult, Freek, Vogue, Bmm, Zero, etc

outdoor


Italy, Spain, Portugal, etc

The outdoor is currently the most effective and immediate promotion channel. Most of our advertising efforts are dedicated to this . The shows have a minimum duration of two weeks up to a maximum of six. The chosen plant is very large and divided into static (street furniture) and dynamic (means of transporting). During the last seasons, we have always marked this communication area with plans including the interaction between the major world dealers, and thanks to the purchased number of plants, about 12,000 per season, around all Europe .  Next promotional issue is expected at the beginning of April 2011 and will include the following countries: Italy, Spain, Portugal, Belgium, Britain, France, etc.. Next news are coming during the season , find them in the page NEWS.


Italy, Spain, Portugal, etc Italy, Spain, Portugal, etc Italy, Spain, Portugal, etc Italy, Spain, Portugal, etc
 
 

video

Fashion shows and making of videos

downloads


Catalogs, lookbooks, appz and others
Collection f/w 2011-2012 App for ipad/iphone AMYGEE editorials
 
 

distribution

AmyGee's distributors
 
 

stores

AmyGee's store locator
AmyGee's store locator

AmyGee stores


Catania

AmyGee stores - Catania AmyGee stores - Catania

Centro comerciale "I Portali"
San Giovanni la Punta (CT)


Siviglia

Centro comerciale "El Nervión plaza"
Siviglia (ES)

 
 

contacts

Info
distribution + sales:
info@amygee.it
infoshop@amygee.it
marketing + press:
marketing@amygee.it
job@amygee.it

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