mission
We are just at the beginning, but all tells us that we will make a long way. Creativity, style, communication, and organization: these are our guarantess.
Only one goal: to praise the image of a woman , aware of the time that sheis living.
Amy gee interpretes the spirit, confirms th identity.
Addressed to listen ofrequirements, dreams and projections, it is able to catch the message of a new generation full of hopes and to bring out their styles.
In this line is that perfect balance of quality and price with a added value: the conteporary image that lets feel share of a new elite. The luxury that mixed to the style of a each items changes into delicate glamour, it is immediately irresistible attraction. The communication is strong, dynamic, exciting, it will be the strenght of a sure winning brand, that in his DNA preserves strategies of a marketing and communication with International aspirations.
Press release
Amy Gee's spring-summer collection project, follows the work line already mapped out for several seasons, and it is centered on defining the typical equipment of the contemporary global woman. Basically the idea, is to build a set of products very combinable, adequate to form more shop-windows as possible, that represent the variety of the women's world. In accordance with the current trends, two major directions of work have been identified.
The first one has strong "metro" characters, the second one is closer to an idea of freedom and free time: "good time".
In the "metropolitan" area we primarily find a continuation of the work started last season in the Black Diamond theme, based on two principal colors black and off white. The more official and functional everyday look, is based on the officer look , influenced by a male and practical look. To complete the endowment of this area, there is a set of better performing and functional products, inspired by a world that might be called "Street Equipment."
In the "good time" area, the strongest influence is represented by a "desire for great spaces" , based on a safari look . Finally, there is an equally strong influence, centered on a desire of "fifties-sixties vintage holidays". Flavors of Capri's nightlife and tropezienne of the fifties and sixties, which in nowadays imagination, evoke the idea of the sweet happy and carefree life, characterize this influence. The colors are vibrant and Mediterranean and go from the cruise blue to sorbet pink , from the inevitable white to yellow lemon of Sorrento memory. The prints are characterized by floral subjects of Mediterranean and Croisette character, but also by all-over geometric flavor ethno-chic prints. Everything, under the influence of a "fifties-sixties allure."
